Product designer
Transportation & Mobility


Client / VanMoof
Agency / The Artificial
View the App

Working closely with VanMoof, we established a design language through designing an app that supports the user in having the best possible city cycling experience – from unboxing to unlocking and from disarming to recovering a stolen bike.

To better understand the needs of our users, we immersed ourselves in the experience of setting up and riding a VanMoof through the city. This helped us to identify pain points that we could improve through the app’s redesign.

VanMoof researchVanMoof research

We then determined a handful of features we might want to add to the existing experience. We explored these additions as well as the interaction model and visual design through a series of design gestures.


The goal of the app was not to create a great experience, but rather to support the great experience of riding. So we created a series of screens that was meant to help the user during key moments off the bike, and to get out of the way once he started pedaling.


To communicate an experience with an integrated chat interface to developers, we built two diagrams. The flow diagram showed how the user moves through screens, while a decision tree how the user engages with a chat bot for help.

To wrap up the project, we created design guidelines to communicate the rationale behind our decisions so that VanMoof’s internal team could move forward with confidence when adding new features.


CV and references available upon request

Elsewhere on the web
linkedin / medium / behance / github

copyright 2019
portfolio v4