Product & Service Designer

Philips AVENT uGrow

Year / 2015
Client / Philips AVENT
Agency / The Artificial

We worked with Philips AVENT to create a baby development tracker as the central app for their uGrow platform. uGrow collects data from a variety of connected devices, coupled with manual trackers, to provide parents with insights and personalized advice.

Philips Avent ugrow Visual design
Defining the Experience

Philips AVENT wanted to create a clinical, yet emotional experience to guide parents through their babies' development. We started by working closely with the internal stakeholders to define the product and user stories within the constraights of a tight, agile development schedule. Throughout our process, we paid close attention to ensure that business needs were met without being at the expense of the parents' needs.

Philips Avent uGrow Mockup Philips Avent uGrow UX Workshop
Designing for Trust and Precision

We explored various design languages that would appropriately show the feeling of baby, while maintaining the professional look of Philips AVENT. The UI needed to convey trust and precision without being overly technical. We leveraged user uploaded content and created more playful moments in appropriate places to bring more personality to the experience.

Philips Avent ugrow Prototype
Philips Avent ugrow Flow Diagram
Keeping Consistency

With the project team rapidly growing throughout the project, we rigorously documented decisions from the start to minimize risk of losing details. We documented everything in a comprehensive flow diagram to help us effectively communicate with our engineering partners and future designers.

The app was recognized by the 2017 CES Innovation awards, as well as the 2017 Best Baby and Toddler Gear Awards by Mumii.

Philips Avent ugrow Prototype

CV and references available upon request

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