We worked with Philips Avent to create the app at the center of their uGrow platform. uGrow collects data from a variety of connected devices to provide parents with insights and personalized advice. The mobile app expresses this data through visualizations and adds a variety of manual trackers to the platform.
Philips wanted to create a scientific yet emotional experience to guide parents through their babies' development. We started by working closely with the internal team to define their product, balancing the needs of business stakeholders with the desires of users, all within the constraints of a tight, agile development schedule.
We created a design language that would appropriately show the feeling of baby, while maintaining the professional look of Philips Avent.
The UI conveys trust and precision without being overly technical, and employs user uploaded content to add an emotional layer. Feeling that the UI still needed more delight, we created a handful of novel animations to bring more personality to the experience.
One of the most difficult challenges was designing a multi-faceted app that was easily navigable despite complex relationships between qualitative data, quantitative data, and advice content. We documented the app in a comprehensive flow diagram to help us better communicate with the developers and keep the entire flow in mind to maintain visual consistency.
The app was recognized by the 2017 CES Innovation awards, and well as the 2017 Best Baby and Toddler Gear Awards by Mumii.