Product & Service Designer

Philips Sonicare Breath

Year / 2015
Client / Philips Sonicare
Agency / The Artificial

Philips Sonicare approached The Artificial to design a digital experience to complement the newest addition to their suite of connected oral healthcare products.

Philips has created the first smart breath management system that enables users to accurately measure breath quality, learn how their oral hygiene habits impact results, and improve their overall oral health. We explored how data would be communicated and how new features would be integrated.

Philips Sonicare Breath
Finding the Perfect Metaphor

Bad breath tends to yield unsightly visuals, especially in medical paraphernalia. The challenge was to find a metaphor that was both visually interesting while also hinting at the mechanics of what the product was doing. At sketch fidelity, we quickly worked through dozens of options to narrow to the most motivating and on-brand visualizations.

The result is a design direction that features a gentle animation of particles to mimic the activity occurring in the device. The results screen shows the same particles in a way that signals to the user the quality of their breath, while being sensitive to their privacy.

Philips Sonicare Breath Philips Sonicare Breath
Considering Future Requirements

We structured the experience considering current and future requirements. After establishing the main experience, we fleshed out an interaction model that allowed for an expanding feature set. We began with the basics – mapping out how the user would move between current results, historic data, and oral health advice. From here, we had a strong structure for future features and iterations.

Philips Sonicare Breath

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