Product designer

Philips Sonicare Breath

Client / Philips Sonicare
Agency / The Artificial
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When Philips Sonicare decided to include a connected breath measuring device as part of their oral health offering, they approached The Artificial to help create an inspiring digital experience.

The challenge was to find a metaphor that was both visually interesting while also hinting at the mechanics of what the product was doing. We worked through dozens of options to narrow to the most motivating and on-brand visualizations.

Philips Sonicare Breath

After establishing the metaphor, we explored a handful of design directions, ranging from literal to representative, and flat to dimensional – ensuring that the client had a comprehensive view of possibilities. The result is a design direction that features a gentle animation of particles to mimic the activity occurring in the device.

Philips Sonicare Breath Philips Sonicare Breath

From here, we established a basic interaction model that allowed for an expanding feature set. We mapped out how things such as historic data and oral health advice would be presented to the user, and are now working on expanding the flow.

Philips Sonicare Breath

CV and references available upon request

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