When Philips Sonicare decided to include a connected breath measuring device as part of their oral health offering, they approached The Artificial to help create an inspiring digital experience.

The challenge was to find a metaphor that was both visually interesting while also hinting at the mechanics of what the product was doing. At sketch fidelity, we quickly worked through dozens of options to narrow to the most motivating and on-brand visualizations.

After establishing the metaphor, we explored a handful of design directions, ranging from literal to representative, and flat to dimensional – ensuring that the client had a comprehensive view of possibilities. The result is a design direction that features a gentle animation of particles to mimic the activity occurring in the device.

From here, we established a basic interaction model that allowed for an expanding feature set. We mapped out how things such as historic data and oral health advice would be presented to the user, and are now working on expanding the flow.

At The Artificial, we worked with Philips Avent to create the app at the center of their uGrow platform. uGrow collects data from a variety of connected devices to provide parents with insights and personalized advice. The mobile app expresses this data through visualizations and adds a variety of manual trackers to the platform.

Philips wanted to create a scientific yet emotional experience to guide parents through their babies' development. We started by working closely with the internal team to define their product, balancing the needs of business stakeholders with the desires of users, all within the constraints of a tight development schedule. One of the most difficult challenges was designing a multi-faceted app that was easily navigable despite complex relationships between qualitative data, quantitative data, and advice content.

We created a design language that would appropriately show the feeling of baby, while maintaining the professional look of Philips Avent. The UI conveys trust and precision without being overly technical, and employs user uploaded content to add an emotional layer. Feeling that the UI still needed more delight, we created a handful of novel animations to bring more personality to the experience.

Travel Pong is a storytelling and photography project made in collaboration with Daniel Asplund. Our goal was to do something unconventional in an extraordinary place, in hopes that we would be the only beings to do so.

That thought ended up taking the form of Travel Pong – the pursuit of finding captivating places around the world where we can play intense games of beer pong. But it's beer pong with some bent rules and a blog to go with it, so we can strengthen our storytelling and photography skills while creating unforgettable memories. This is our way of pushing ourselves to not only travel and write more, but to see these extraordinary places in a new context.

We started by crafting granular yet flexible rules to appropriate the game to be considerate of our surroundings. I designed and built a tumblr theme to collect our games with a scoreboard to keep our audience up to date.